TrickleUp
the economy you weren't told about.
A 10-minute interactive story about wealth, work, and where the money really goes. Pick a perspective, then follow your £100 through the system.
Scroll to beginFirst, who are you in this story?
The same economy treats six people very differently. Pick the one closest to you. We will personalise the story as you scroll.
There are two kinds of money. Almost everyone only has one of them.
Wages are what you trade time for. Assets are what trade time for you. The first runs out, the second compounds. Most of the country lives on the first.
Where the money actually goes.
For every £100 you earn, follow it through the system. Almost all of it ends up somewhere very specific.
Your debt is somebody else's income.
Mortgages, credit cards, car loans, student loans. Every monthly payment you make is a return on someone else's wealth.
Wages grow at 1%. Assets grow at 8%. Drag the years and watch what happens.
A small annual gap looks harmless. Compounded over a working lifetime, it is the entire story of modern inequality.
This is what it looks like for you.
The same economy, your view. The chart below changes based on the role you picked. Switch roles in the menu to compare.
Why they tax your work, not their wealth.
Type a salary. See your effective tax rate next to a billionaire's. The difference is not an accident.
Pick a starting wealth. Watch it run.
The same 8% return, very different lives. The bottom of this chart is where most of us live. The top of it is where money makes itself.